Company Snapshot

Wine Culture is a boutique fine wine merchant based in Sydney, Australia with over 15 years’ experience sourcing and sharing the best fine wines.  

They have an extensive knowledge of winemaking, winemakers, and varieties of wines and spirits, and offer their customers a unique, personal service, including unparalleled access to carefully vetted & verified vintage collections from a number of Sydney’s greatest cellars not usually available to the public.

 

The Challenge

Wine Culture is a fine wine merchant that has been serving wine enthusiasts for many years, but despite their excellent range of wines, knowledgeable staff, and prime location, they found it challenging to attract new customers and increase sales. 

They realised that their Google Business Profile, which is often the first point of contact for potential customers, was not effectively representing their business, and with a low review rating and limited visibility, they struggled to compete with other wine merchants in the area.

How could they effectively manage their online reputation and improve their Google review rating? They needed a solution that would help them increase their online visibility, attract more positive reviews, and respond to negative feedback in a timely and professional manner.

Difficulty generating new reviews

One of Wine Culture’s biggest challenges was consistently generating new reviews on popular platforms like Google, Facebook, Yelp, and Trustpilot. 

While they had many happy customers, getting them to write reviews was difficult as they didn’t have a system in place to request reviews automatically.

Limited visibility in local search results

Due to their low Google Review Rating, they had limited visibility in local search results, which meant that potential customers were less likely to find them online. This made it difficult for them to attract new customers and grow their business.

Managing reviews across multiple platforms

Wine Culture found that managing reviews across multiple platforms was time-consuming to monitor which often led to delayed responses or even missed opportunities to engage with their customers.

 

Quote

“Magic has helped increase views on our Google Business Profile by 355% and led to a staggering 2990% increase in sales.” Shaun Chu, Manager of Wine Culture

 

The Magic Solution

Leveraging Magic Reviews to overcome the challenges they faced in generating more reviews, ranking higher in local search results, and managing their reviews across multiple platforms, Wine Culture managed to streamline their review management process and engage with customers more effectively. 

As a result, they improved their Google Review Rating to 4.9 and saw a significant increase in their Google Business Profile views (355%) which led to an impressive 2990% increase in sales.

Magic Results

Automatic review invites

With Magic’s automatic review invite feature, Wine Culture was able to automatically send review invites to their customers across popular review platforms like Google, Facebook, and Yelp. 

By sending review invites to customers after their purchase, they were able to generate a steady stream of positive reviews which helped improve their Google Review Rating to 4.9.

All reviews in one place

Wine Culture was able to manage all of their reviews from different platforms one dashboard with Magic, which made it easy for them to respond to reviews and address customer concerns quickly and efficiently.

Prebuilt response templates

Responding to reviews is time-consuming and can be challenging, especially when dealing with negative reviews. However, Magic’s prebuilt response templates made it easy for Wine Culture to respond to reviews in a professional and empathetic manner, which helped improve their online reputation and show customers that they value their feedback.

 

Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook