Social media platforms are the best way to promote your beauty salon. Instagram allows your business to not only promote services and provide visuals but also build meaningful relationships with your clients. 

If your beauty salon is having trouble finding the right audience, this article has  some top tips that will help you gain traction and attract more followers to your Instagram account. Getting more interaction on Instagram is all about knowing the platform and its hottest trends.

Book appointments through Instagram

Gone are the days of visiting websites and registering an account. Today, everything is streamlined into a single platform. Many businesses already offer users the option to browse services directly from Instagram. Make sure your beauty salon is among them and provide your clients with a convenient way to book appointments through the app

Use tags in your posts to make it clear that setting an appointment through Instagram is quick and easy.

Reel clients in with Reels

A few years back, TikTok was gaining so much momentum that Instagram had to create something similar. The answer was Instagram Reels. Much like TikTok, Reels allows Instagram users to post short videos with a limit of 15 seconds.

They’re mostly used for casual content but you can make it relevant to your beauty salon by sharing quick tips, tricks, testimonies, or just some outstanding results from some of the procedures you offer.

Don’t forget guides

Another great tool in the Instagram arsenal is Guides. They’re still a bit underused and this is a great opportunity to make your beauty salon stand out. You can use Guides to give users tips and tricks or introduce them to some of the best practices in the business that your salon is already utilising.

Guides also allow you to add media content, giving you the chance to use photos or videos directly from your beauty salon. Feel free to post a guide on the different types of procedures found in your salon.

Show off with Carousels

Instagram Carousels are similar to a photo album, allowing users to swipe between photos or videos. With Carousels, you can create dedicated collections based on some of the services you offer:

• Hairstyling, colouring, hair-cutting
• Nail treatments
• Facial and skin care treatments
• Massages
• Tanning

You can also create a Carousel that follows a procedure from start to finish, giving clients the full picture. Alternatively, you can also post DIY tutorials, providing users with a handbook on how to achieve guaranteed results. Last but not least, you can use the feature to simply showcase some of the products used in your business and build that trust with your clients.

Stream live content

During the pandemic, many businesses were forced to go entirely digital and Instagram Live turned into an invaluable tool. It was so popular that Meta extended the duration of Instagram streams to 4 hours.

Use it to your advantage and promote your beauty salon. Show clients the interior of your salon, introduce your team and give customers a glance at the results they can get by visiting your business. You can:

• Stream an entire procedure
• Announce new services
• Hold Q&As, answering questions in real-time

With Instagram Live, you can introduce clients to some of the beauty salon slang and tell them all about glaze, gloss, undercuts, underlights, and anything else you in-between.

Don’t be afraid to experiment

Instagram is not a formal platform so don’t hesitate to post engaging content and interact with your audience. Experiment with different formats and see what works best for your salon. Your most important goal is to connect with your clients.

This can be done in various ways. For example, try sharing updates from your beauty salon, behind-the-scenes videos, posting challenges, quizzes, giveaways, or just some memes relevant to your salon.

Frequently asked questions on how to promote a beauty salon

How can I promote my beauty salon?

Consistency, creativity, and building a strong online presence are key to ‘building a brand’ which, in turn, helps promote your salon. By using Instagram, you can showcase your unique style by sharing images and videos of your work, behind-the-scenes moments, and client transformations. But it’s not just about sharing though, it’s important to engage with your audience; liking and responding to all comments, hosting giveaways, and sharing beauty tips. 

How do I attract customers to my beauty salon?

You do this by creating a strong brand identity. But brand identity is more than just colours, a logo and a tagline, it’s about creating an inviting and aesthetically pleasing environment in your salon, excellent customer service, and offering specialised services that cater to your target audience’s needs and preferences. Other ways to help build a strong brand and attract more customers is to encourage satisfied clients to leave positive reviews online and  engaging with the local community through events and partnerships.

How do I advertise my small beauty business?

Using a mix of online and offline advertising strategies will help increase your business’s visibility. Online you should concentrate on optimizing your website for search engines, using social media to build brand awareness, and running targeted online ads. While offline strategies can involve collaborations with other local businesses for cross-promotion, attending local events, and distributing flyers in your area. 

What makes a beauty salon stand out?

Your brand identity, commitment to creating and maintaining a welcoming atmosphere and delivering outstanding service is what sets you apart from the competition and helps you stand out in your clients’ minds. Additionally, staying up-to-date with the latest industry trends and techniques coupled with your unique blend of creativity, expertise, and exceptional customer care will provide your clients with fresh experiences and innovative treatments.  

What makes a beauty salon welcoming?

First and foremost, a welcoming beauty salon is defined by its warm ambiance and friendly staff. Soothing colour palettes, comfortable furnishings, and relaxing music help create a calming environment from the moment your clients step through the door, while greeting them with genuine smiles and providing refreshments will instantly make them feel at ease. To ensure your clients feel valued and comfortable throughout their visit you need to establish clear communication, active listening, and a genuine interest in their needs.

How Magic can help

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

• Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
• Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
• Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
• Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook