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Case Study

Muggleton Legal sees 120% increase in client leads from conversations with Magic

Muggleton Legal sees 120% increase in client leads from conversations with Magic

Company Snapshot

Muggletons Legal has been providing exceptional services for over 40 years and caters to the diverse legal needs of businesses in various industries. 

Whether it’s advising on complex commercial transactions, handling corporate governance matters, or resolving disputes, Muggleton Legal’s extensive experience and expertise in commercial and corporate law has earned them a stellar reputation in the legal community. 

Known for its commitment to delivering high-quality legal solutions tailored to meet the specific requirements of their clients, Muggleton Legal’s team of skilled and knowledgeable lawyers consistently deliver effective and reliable legal counsel.


The Challenge

As a legal firm, Muggleton Legal understands the importance of providing excellent customer experiences and recognises that clients who feel valued and heard are more likely to refer others and return for future services. However, with more people turning to the internet to find legal services, they struggled to connect with website visitors in real-time and capture leads effectively. 

They realised they needed to find a solution that could help them engage with potential clients quickly and efficiently, as well as streamline their lead management process to ensure that no potential business fell through the cracks.

Capturing leads effectively

Muggleton Legal relied solely on their website’s contact form, which was often overlooked by potential clients, which meant they struggled to capture leads effectively. 

They also didn’t have an efficient way to respond to leads in a timely manner, resulting in them losing out on potential business opportunities.

No lead management process

There were limited options for personalised marketing, which meant efforts were limited to broad, generic campaigns, making it difficult to create campaigns that targeted and resonated with their audience. 

As a result, engagement and conversion rates were low, leading to loss of potential sales.

Limited resources

No proper lead management process in place often led to missed opportunities and disorganisation. 

They needed a solution that would help them streamline their lead management process and ensure that no potential clients fell through the cracks.



“Magic’s webchat has opened a new channel for us to win customers. The integration process was seamless and we were able to see over 120% increase in new clients coming through our website webchat.” Leonard Muggleton, Owner of Muggleton Legal


The Magic Solution

Muggleton Legal’s challenges to effectively capture leads and manage resources, impacted their ability to grow their client base. 

With Magic’s SMS-powered webchat, they saw 120% increase in client leads from conversations and managed to streamline their operations and drive more success.

Magic Results

120% increase in client leads

Magic Webchat enabled Muggleton Legal to connect with website visitors in real-time and created an opportunity to capture more leads. 

Unlike a traditional chat widget, Magic Webchat is powered by SMS, which meant the business was able to stay connected with website visitors even after they left the website, making it easier to nurture leads and convert them into customers.

Effective resource management

With Magic, Muggleton Legal was able to streamline communication and collaboration among team members, ensuring that everyone had access to the information they needed to effectively manage leads and customers.


Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

  • Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
  • Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
  • Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
  • Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

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