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Case Study

How Magic Webchat helped Choji Yakiniku increase online booking enquiries

How Magic Webchat helped Choji Yakiniku increase online booking enquiries

Company Snapshot

Choji Yakiniku is an authentic, premium Japanese BBQ restaurant located in New South Wales, and the first of many restaurants planned by their umbrella company Tabero Group. 

The restaurant offers their customers a wide variety of menu items, and want to provide the atmosphere for them to experience the full Choji feeling and enjoy a fun time out with their family and friends!


The Challenge

Choji Yakiniku’s biggest challenge was not being able to connect with potential customers in real-time through their website, leading to missed opportunities to secure new bookings and increase revenue.

They realised that because many potential customers preferred to communicate through messaging instead of phone calls or emails, they needed a better way to connect with their website visitors and turn them into customers. For this, they needed a solution that could provide a seamless experience for their customers and help them manage and track conversations efficiently without becoming overwhelmed or losing leads.

Connecting with website visitors

The business realised that many potential customers were visiting their website, but they had no way to engage with them in real-time or capture their contact information for follow-up, which made it difficult to turn website visitors into customers and resulted in missed opportunities for sales and growth.



“Since integrating with Magic, we were able to grow online bookings through Webchat and saw over 15x increase in web enquiries.” Tak Shinto, Manager of Choji Yakiniku


The Magic Solution

After implementing Magic’s SMS-powered Webchat, the business saw significant improvements in their online bookings and customer experience. 

Magic’s Webchat helped Choji Yakiniku increase their web enquiries by 15x and provide a more personalised customer experience to build stronger relationships with their customers and drive sales.

Magic Results

15x increase in web enquiries

With Magic’s SMS-powered Webchat, the business was able to provide a seamless and convenient communication channel to help turn website visitors into customers, which resulted in over a 15x increase in web enquiries and online booking.

Automated Customer Profiling

Using Magic Webchat, Choji was able to easily capture valuable data during chat interactions to create customer profiles. 

Magic Webchat is integrated with a robust CRM system, which records every chat history, enabling Choji to consistently offer personalised customer experiences. By leveraging this automated customer profiling solution, Choji ensured that each customer received tailored responses that were relevant and helpful, fostering exceptional customer satisfaction.


Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

  • Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
  • Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
  • Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
  • Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

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