Grow your local business with Magic

Book a Magic demo, and explore tools that can help you operate, grow revenue and win today.

Case Study

How Magic helped KOI increase the number of Google reviews to 2k+ in 6 months

How Magic helped KOI increase the number of Google reviews to 2k+ in 6 months

Company Snapshot

KOI is a family-run, dessert business based in Sydney that began life in 2012 when Ike Malada started operations from the family garage, with only $300 capital, to support her family.

Fast-forward 11 years and KOI, which stands for ‘Kids of Ike’, boasts 2 locations and is run by Ike’s sons, the Poernomo Brothers; Ronald, Arnold and Masterchef Australia’s ‘Dessert King’, Reynold, who strive to deliver their customers an experience that arouses and excites the senses.


The Challenge

Online reviews play a critical role in the success of businesses, and positive reviews can attract new customers, build trust, and ultimately lead to increased revenue. 

However, generating and managing these reviews to help small businesses compete in a crowded online space can be a significant challenge. This was the problem KOI experienced. Despite their excellent service and unique offerings, they struggled to generate reviews and boost their online presence.

They realised that they needed a reliable solution to help them collect and showcase positive reviews across multiple review platforms which would improve their online presence, and they also needed a way to manage and respond to all of these reviews efficiently.

Struggle generating reviews

While KOI had a loyal customer base, they found it difficult to encourage customers to leave reviews on various platforms like Google and Yelp. 

And without a consistent stream of reviews, they were unable to stand out from the competition and attract new customers to their business.

Limited resources to manage reviews

Even when KOI was able to generate reviews, they lacked the resources to effectively manage and respond to reviews across the different platforms. 

This made it challenging for them to stay on top of their online presence and led to missed opportunities to engage with customers and resolve issues.



“Magic has been an essential tool for boosting our restaurant’s online presence. By helping us collect and showcase more positive reviews across platforms like Google and Yelp, we’ve experienced a noticeable increase in reservations and walk-ins. Magic has truly helped our business grow.” Reynold Poernomo, Co-owner of KOI


The Magic Solution

By using Magic Reviews, KOI was able to quickly generate an impressive 2,000 Google reviews in just six months, which not only boosted their online presence, but also helped them to attract more customers and increase reservations and walk-ins. 

With Magic, KOI was able to streamline their review collection process, improve their online reputation, and free up valuable time and resources for other business activities.

Magic Results

2k+ increase in Google Reviews

Magic Reviews has an automatic review invite feature which enables KOI to request reviews from customers in a hassle-free and timely manner. 

Using customisable templates, KOI was able to personalise their review requests that encouraged customers to leave feedback on platforms like Google and Yelp that resulted in a significant increase in the number of positive reviews they received, which ultimately helped to boost their online visibility and attract new customers.

All reviews in one place

Managing reviews across multiple platforms can be time-consuming and overwhelming. However, Magic Reviews has a centralised dashboard that allows businesses to manage all their reviews in one place. 

This feature helped KOI monitor, respond, and analyse their reviews from Google and Yelp without the need for multiple logins, which not only saved time and increased efficiency, but allowed them to focus on other critical areas of their operations.

Prebuilt response templates

Magic Reviews offers prebuilt response templates that businesses can use to respond to reviews quickly and effectively. 

KOI was able to leverage these templates to respond to reviews promptly, demonstrate their commitment to customer service, and mitigate any negative feedback received, which helped to build trust with customers and improve their online reputation.


Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

  • Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
  • Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
  • Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
  • Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

Looking to grow your local business? Book in a demo call now. Follow us on Instagram and Facebook

Share this article

Grow your business with Magic today

Get more reviews, make more sales. Book a free demo to see how it works.

Get helpful tips to your inbox

Learn about local business market trends and insights.
Subscribe to our free newsletter.

Additional guides on Magic