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Case Study

Assembly Finance receives 3x more Google reviews in 2 months with Magic

Assembly Finance receives 3x more Google reviews in 2 months with Magic

Company Snapshot

Assembly Finance is a small team of experienced, licensed and regulated financial experts providing a range of home and business loan services to customers across Australia. 

They understand their clients have unique needs and work with over 40 Australian lenders to identify each clients’ long-term financial goals and find the right product to suit. As a boutique sized operation, they can provide each and every client with the personalised financial experience and the attention they deserve.


The Challenge

Every business owner knows that online reviews are crucial to attract new customers and improve their brand reputation, and Assembly Finance was no different. They recognised that online reviews and customer feedback played a crucial role in influencing potential clients and building trust in their brand.

However, they faced several challenges in effectively managing their online reputation and generating positive reviews. They needed a solution that would help them streamline their online review management process, increase their positive reviews, and ultimately improve their brand reputation.

Generating reviews

While recognising the importance of online reviews in attracting new customers and building trust with their audience, Assembly Finance struggled to generate a substantial amount of reviews on their own, which made it difficult to compete with other businesses in their industry.

Despite their best efforts, they found that customers were often reluctant to leave reviews, or simply didn’t have the time to do so., which meant they were missing out on valuable opportunities to showcase their services and build their online reputation.

Managing customer feedback

As a regulatory business that relied heavily on customer satisfaction, Assembly Finance needed a way to effectively manage customer feedback. 

However, with a high volume of clients and enquiries, they found it difficult to keep track of all their feedback and respond to each one in a timely manner.

Improving online discoverability through local search

Assembly Finance knew the importance of online visibility, and that being easily found by potential customers in their target market was crucial for establishing themselves as a trusted and reliable choice within their industry

However they needed to find effective strategies to elevate their brand’s visibility in local search results and attract a larger audience of potential customers.



“Magic is an easy-to-use tool to boost online reviews, stay on top of customer feedback and improve our brand reputation.” Priscilla C, Owner of Assembly Finance


The Magic Solution

Magic provided Assembly Finance with an easy-to-use tool to overcome their challenges to achieve impressive results.


By implementing Magic into their workflow to gather and manage customer feedback, Assembly Finance saw a 3x increase in Google reviews, which helped to boost their online reputation and attract more customers. Additionally, being able to stay on top of customer feedback in real-time, meant they were able to improve their customer service and overall brand reputation.

Magic Results

3x increase in Google reviews

Magic made it easy for Assembly Finance to encourage customers to leave reviews by sending automated review requests through email and SMS. This led to a significant increase in the number of reviews they received, which helped improve their online visibility and increased trust among potential customers.

Keep on top of customer feedback

With Magic Reviews, Assembly Finance was able to efficiently monitor and manage customer feedback across all review platforms from one centralised dashboard, which allowed them to quickly respond to reviews and address any concerns. This helped them stay on top of customer feedback and improve their services to better meet their customers’ needs.

Increased leads from indirect local search

Magic Review’s reputation management capabilities empowered Assembly Finance to boost their leads from indirect local search. 

By accumulating more reviews, Assembly Finance improved their Google ranking which increased their online visibility and resulted in a surge of leads and greater success in reaching their target audience.


Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

  • Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
  • Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
  • Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
  • Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

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