Marketing and advertising have changed over the past few decades. Since the internet came to be, it’s easier than ever before to leave your mark online, especially for businesses like beauty salons. However, that doesn’t mean there’s no competition. With Google dominating global online search results, being on the giant’s good list has turned into a game of keywords, algorithms, and social media for beauty salons and other small businesses. Thankfully, you don’t always need a dedicated SEO team to boost your visibility on the internet and engage with an audience.
Small business owners can take advantage of platforms such as Facebook, Instagram, and Twitter to make an impact. Nowadays it’s easier to make your presence known online by following some simple steps. Here’s how you can use social media to promote your beauty salon.
Introduce your team
It’s the team that will be taking care of customers and making your business bloom. That’s why it’s a good idea to promote team members in different posts. Share their story, background, and favourite products, and let your clients know them better.
You can also ask team members to share those posts on their personal profiles to give them even more traction. This will also help you build organic traffic to your social channels.
Post plenty of visuals
They say a picture is worth a thousand words so use that to your advantage! Keep people in the loop and show off your salon interior. Add to that before and after pictures that show the quality of the services provided. Just make sure you ask clients for permission first.
You can even turn before and after photos into a weekly series. Happy clients would also be more than willing to share their new look and where they got it from.
Offer special perks to your followers
Keep your online community happy and make people feel special by offering your followers exclusive perks. Those can be in the form of discounts or gift rewards, given to users for performing a certain action like sharing a post, tagging friends, or answering a question. By rewarding your loyal followers you’re sure to attract even more customers.
Host product Q&A’s
There’s nothing better than presenting the high-quality products that your salon uses. It not only gives future clients clarity about your business but also builds trust with your already existing community. Host live or recorded video Q&A sessions with your employees and discuss the best products and practices in the field.
Organise contests and giveaways
Giveaways and contests are a great way to engage with your already existing community and attract new clients. Make exclusive events for each of your social channels and offer rewards relevant to your business. These can be in the form of products used in your salon, service discounts, vouchers, and more.
Repost user-generated content
If you’ve been in the business for some time, you’ll notice that people like showing off their flashy new hairstyles to all their friends. This is a perfect opportunity for your business to increase its trust factor and generate organic traffic based on results. You can even choose a specific hashtag and ask clients to use it when posting a status or a video. By reposting user-generated content, future customers can clearly see that your salon is real and trustworthy.
Conclusion
The list above is by no means comprehensive but it covers the most important points you should focus on. Don’t forget, there are always new ways to attract clients and drive engagement!
Make sure you offer users a balanced mix of educational and entertaining content that also highlights the quality of the services provided by your salon. And don’t be afraid to experiment!
About Magic
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