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Case Study

How Signature Smile Dental uses Magic to increase online patient leads

How Signature Smile Dental uses Magic to increase online patient leads

Company Snapshot

Signature Smile Dental is a family-oriented dental practice offering high quality general and cosmetic dental services. Believing in a proactive approach to dental care, they offer their patients access to the latest in dental technology and the right information to make informed decisions about their dental health.

Years in business: 10+

Locations: 2

Staff members: 9

Years combined experience: 60+


The Challenge

For any businesses, attracting new customers is always a challenge and Signature Smile Dental’s primary method of attracting new patients had always been through paid advertising. 

However, with rising advertising costs and an increasingly competitive market, they needed a more sustainable and cost-effective solution to get patient leads. 

Limited reach with paid advertising

While paid advertising had worked for the business in the past, the return on the ever-increasing advertising costs was not yielding a sufficient or continual flow of new leads into the practice.

Low website traffic

The obvious solution to generating more leads was through increased website traffic, but a lack of reviews meant their online reputation was not as strong as competitors with more reviews, meaning patients were hesitant to choose them.

Additionally, a low number of reviews meant they had a low Google ranking, which made it difficult for potential patients to find them.



“We have always relied on paid advertising to attract new patients. That is until we discovered Magic. With more reviews and better Google ranking we’ve been getting a ton of new patients from our website” David Chen, Owner of Signature Smile Dental


The Magic Solution

After just two months of using Magic, Signature Smile Dental saw a remarkable 180% increase in online patient leads, which translated to a significant increase in revenue. 

Magic enabled the business to generate more online reviews, which helped to improve their Google ranking and visibility. It also allowed them to easily manage customer reviews and conversations, which helped to build trust and establish a strong online reputation. With the increased online presence, the business started getting more traffic to their website, resulting in an increase in online patient leads.

Signature Smile Dental were thrilled with the results and because Magic was cost-effective and highly efficient in achieving their goals, decided to continue using it as their primary tool for attracting new patients. 


Magic Results

More reviews and higher Google ranking

Magic’s Review Management tool helped the business request, collate and respond to reviews across multiple platforms like Google, Facebook and Yelp from one place.

More reviews have improved its reputation, built trust with customers and improved search rankings.

180% increase in online patient leads in 2 months

With more reviews and an improved search ranking, Signature Smile Dental saw an increase in web traffic, which translated to a significant increase in enquiries.


Improve your online reputation with Magic

Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:

  • Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google. 
  • Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates. 
  • Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes. 
  • Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website. 

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