Marketing your dental practice, especially in the digital age, is crucial for attracting new patients and maintaining a steady flow of business. With the ever-increasing competition in the dental industry, it’s important to stay ahead of the game and use effective digital marketing for dental practice strategies to differentiate your business. In this article, we’ll explore various tips and techniques that will help you market effectively, increase your reach, and drive the growth of your dental practice
The global pandemic is all but a memory but it has changed the way many of us think and how businesses operate. Post lockdown customer expectations have shifted and now convenience is a must. Your dental clinic can make the most out of the new digital marketing standards by following the best practices in the space.
Get more clients with online reviews
The most effective way to stand out from the competition is to establish an online presence for your dental practice known online. Clients will often get their first impression through online reviews so ensure it’s a good one. Start by creating a profile on any local business review websites and Google Business. Fill out all the necessary information about your business and make it easy for clients to find your practice and book a dental check-up.
Review platforms such as Google Reviews and other similar platforms can give you the edge and place your dental business a step ahead. You’ll also get direct feedback from patients that you can use to improve areas in your business and enhance the customer experience. Having positive reviews can lead to:
- New clients
- More appointments
- Increased trust in your clinic
Respond to customer queries
Communicating with your past and future clients the right way is essential and the one thing that matters the most is how quickly your dental business replies. The faster you are, the better. This can prove challenging if your dental practice is using multiple marketing channels.
Digital marketing tools allow you to unify all messages to a single inbox and reply to clients directly from it. Without having to log into different accounts you’ll drastically improve your response times and increase customer satisfaction. You can also use the occasion to promote your business and educate clients on proper dental health.
Run SMS Campaigns
Billions of people are using social platforms but relying on those channels alone won’t always give you the results you desire. SMS marketing is hot among businesses right now and for good reason. Texting is quick, convenient, efficient, more casual than any of the alternatives, and the perfect choice for your dental practice.
According to numerous studies, SMS messages have the highest response rates and an open rate of nearly 98%. People are always watching their phones so use this to your advantage. Launch dedicated SMS campaigns to promote your dental practice, offer discounts on different procedures, and target a specific audience with personalised messages. Use SMS messaging to:
- Send out reminders for dental check-ups & teeth cleanings
- Offer discounts on new procedures such as teeth whitening
- Share educational content on dental health
How Magic can help
Magic helps local businesses grow. Thousands of local businesses use Magic to get more online reviews, win new customers, easily manage customer conversations and grow sales. Magic offers these features:
- Reviews: Get more reviews with automatic review requests for popular review sites like Google, Facebook, Yelp, TrustPilot, and more. Rank high on local search and enhance your visibility on Google.
- Inbox: Keep track of customer conversations across channels in one inbox, including SMS, Facebook, Instagram, and Gmail. Manage conversations better as a team and do more with industry specific templates.
- Text Marketing: Drive more sales with instant text campaigns and reach your customers at the right moment with automation. Use prebuilt templates to send out text campaigns in minutes.
- Webchat: Turn website visitors into customers with SMS powered Webchat. Chat to website visitors directly through SMS so you won’t miss a lead, even when they leave your website.
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